Guest blogging remains a tried and tested SEO strategy in the year 2025. Content is king and remains undisputed. If you aren’t guest blogging yet, it’s probably time that you do. Here are some facts that will show you the usefulness of guest blogging for promoting your business online.
- 23% of internet time is spent on blogs
- 77% of internet users read blogs
- 61% of consumers have made a purchase based on a blog post
- Highly informative blogs are cited in search engine AI Overviews, making these blogs authoritative sources
In this article, we will delve into the details of what goes behind guest blogging and how to do it properly in a way that will complement your site’s SEO, bring visibility to your brand, and establish your blog as a trusted source of industry-specific matters. To do guest blogging right, it is essential to have a proper understanding of what goes behind quality content, the benefits of working with other sites to guest blog or post, and how these will bring about SEO benefits.