Getting on Google’s most coveted first page is like playing any team sport. A team has to work together like a well-oiled machine. Similarly, you’ll need all the help you can get to rank higher on Google’s search engine and win the SEO game. In the digital marketing world, both SEO and PPC are aimed at driving traffic to your website and generating leads or conversions. You need both to claim Google’s top spot.
However, SEO and PPC are often handled differently. Some brands only invest in SEO. If you’re looking to improve your digital marketing performance, adding PPC to your marketing strategy can boost your SEO efforts.
How Can PPC Improve Your SEO Efforts?
The first five search results on Google get 67% of the clicks from users and customers. In most cases, the top 3 results are ads. If you want to appear first on Google’s first page, PPC is the fastest way to get there. This is why adding PPC is important in driving more traffic to your website and generating more leads. Here are three ways PPC can aid your SEO efforts.
1. PPC can increase brand recognition.
Attention is critical in marketing. Capturing your customer’s attention increases your chances of getting more leads and conversions. If your PPC ad appears on Google’s first page, customers are more likely to visit your website and potentially make a purchase. Being on Google’s first page also tells potential customers that you are a trustworthy brand and that increases your credibility.
You can also run remarketing campaigns to reach previous visitors. Remarketing is a type of PPC advertising that allows advertisers to show targeted ads to users who have previously visited your website through your past PPC campaigns. This will guide your customers back to your website and complete the purchase. You can only do this if you are using PPC.
2. PPC allows you to harvest new keywords and test them for SEO.
SEO can be a painfully slow process. It can take months before you notice any significant results from your SEO campaigns. That’s because there are several factors involved to get results including keyword optimization and backlinks. You must target the correct keywords and phrases and this takes significant time.
With PPC, you can simply choose a keyword that you can likely rank highly for and bid for that keyword. If you perform well, then you should be optimizing your website for it. If you perform poorly, you may want to avoid optimizing your website for this keyword.
You only pay for clicks with PPC advertising so it tends to be inexpensive. This allows you to test profitable keywords without investing too much time and budget.
3. PPC and SEO can maximize your SERP exposure.
Appearing on Google’s first organic spot for your target keyword is no longer enough. You need to dominate Google’s search results pages by occupying as much digital real estate as possible. With PPC and SEO, you can potentially rank first both on Google’s ad and organic search results. So if a potential customer skips over the ad section and goes directly to the organic results, they will still find your business there as well. Not only does this give your business a double exposure, this also tells customers that you are a reputable brand with excellent products or services.
Time to Change Your SEO Game
If you’re just new to SEO or looking to improve your SEO results by adding PPC to the mix, our SEO specialists and PPC management team are here to help. We work with companies all over the country to drive traffic to their website, generate leads, and ultimately, boost their revenue with effective PPC and SEO strategies. Don’t hesitate to contact us to schedule a free consultation.