Using Guest Blogging as a Link Building Strategy

If you aren’t guest blogging yet, it’s probably time that you do. Here are some facts that will show you the usefulness of guest blogging for promoting your business online.

  • 23% of internet time is spent on blogs
  • 77% of internet users read blogs
  • 61% of consumers have made a purchase based on a blog post

But before you go any further, read this article before you burn your budget with bad guest posting practices.

However, SEO and PPC are often handled differently. Some brands only invest in SEO. If you’re looking to improve your digital marketing performance, adding PPC to your marketing strategy can boost your SEO efforts.

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Adding PPC to Your SEO Strategy to Get Google’s Top Spot

Getting on Google’s most coveted first page is like playing any team sport. A team has to work together like a well-oiled machine. Similarly, you’ll need all the help you can get to rank higher on Google’s search engine and win the SEO game. In the digital marketing world, both SEO and PPC are aimed at driving traffic to your website and generating leads or conversions. You need both to claim Google’s top spot. 

However, SEO and PPC are often handled differently. Some brands only invest in SEO. If you’re looking to improve your digital marketing performance, adding PPC to your marketing strategy can boost your SEO efforts.

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SEO in 2022: Top 5 Tips to Get on Page #1 of Google

It’s 2022, Google is making major changes to the way it’s system operates, but the game is still the same. Every business is fighting to be on Google’s first page. As a small or medium sized business competing with competitors that have bottomless budgets to shell out for marketing, what are your chances of showing up on Google’s first page?

The good news is, with the right mix of SEO and content strategy, you can “tell” Google’s algorithm to rank your website on Google’s first page. Here are the top 5 tips to rank #1 on Google’s first page in 2022.

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Grow Your Business Online with Jack Pine Media’s Digital Marketing Services

Experiencing difficulty with your digital marketing campaigns? Having trouble translating your strategies into measurable gains? Jack Pine Media is here to help your business bloom with our comprehensive suite of digital marketing and search engine optimization (SEO) strategies and services. Let our experts handle the complex and challenging, not to mention time-consuming, aspects of growing your business online. 

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Local Search Engine Optimization is a Must for Online Businesses

Running an online store? Expanding your brick and mortar business into the realm of eCommerce? Whatever you’re looking to do to take your business to the next level, local search engine optimization is a must in order for your business to reach more customers and generate more sales. Here are several ways businesses can use SEO services to benefit their online stores.  (more…)

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Why Google My Business Reviews Are Important For Your Business

When utilized properly, Google My Business can greatly help companies reach their customers and vice versa. It is also fairly easy to utilize, you don’t have to be a computer whiz to help your business with GMB. All you need to do is to follow certain best practices such as promoting Google My Business reviews that can help boost your business’ visibility to customers in your area. (more…)

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Implementing ADA Features to Improve Website Accessibility

Jack Pine Media’s dedication to helping our clients improve their services extends to upgrading their websites and adding comprehensive accessibility features. With these, their websites will comply with the Americans with Disabilities Act and become easier to use for those with various conditions, such as visual impairments, deafness, and so on. With Jack Pine Media’s website accessibility services, businesses can improve their customer reach and experience.  

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Local SEO Can Help Businesses Attract More Customers

Before the Internet, large-scale advertising was the domain of big corporations that could afford the copious marketing budgets to boost brand recognition among customers. Small businesses could never dream of going toe to toe with these Goliaths. However, with the Internet, digital marketing has leveled the playing field and enables local businesses to reach customers with the same tools as larger organizations. With local SEO services or search engine optimization, they can increase their visibility, reach existing customers better, and build their brand and customer base better than before. With these advancements people can just search on Google (the #1 search engine in the world) for certain products or services, find your business website, and get what they are looking for in just a few clicks or swipes. Local SEO services are a game changer that can help entrepreneurs grow their businesses.

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