-Case study

Ziering Medical

Company Profile

Dr, Craig Ziering founded Ziering Medical® with the mission to provide the highest quality surgical and non-surgical hair restoration treatments and services.

EXPERTISE

Hair Restoration
Hair Loss Treatment

CASE PERIOD

5 months

LOCATIONS

West Hollywood
Newport Beach
Las Vegas
New York City

THE CHALLENGE

Ziering Medical – a multi location hair restoration practice in the United States of America was losing market share and dropping in monthly lead generation, specifically in organic campaigns.

They required a multi channel Search Engine Optimization approach that not only would improve their monthly ranking on Google and Bing but also increase new users and user quality.

Top 3
organic keyword ranking positions
THE SOLUTION

Jack Pine started from the ground up with a “back to basics” approach, ensuring that the Search Engine Optimization (SEO) strategy was specifically designed around Google’s preferences. Jack Pine did a one time extensive onsite and offsite website optimization overhaul which included updating H1 Tags, Meta tag descriptions, Improving Keyword counts and site copy, adding ALT text, internal page linking, etc.

Once the Ziering Medical website was truly optimized from a foundational standpoint Jack Pine continued to work on a monthly basis doing blog posts, before/after photo optimizations and uploads, keyword stuffing, citation updates, HTML hypertext implementations, sitemap updates and further back linking.

THE OUTCOME

Within the initial 5 month study period, Jack Pine helped to improve Ziering Medical’s organic website traffic by 106%. New users increased by 108% and organic lead acquisition increased by 416%.

By driving more organic traffic, improving the user experience on the site and dominating relevant searches Ziering Medical saw an overall improvement in user and lead quantity and quality.