Company Profile
Corwin is one of the largest auto groups with dealerships all over the United States.
General Motors Auto Dealership
12 months
Kalispell, MT
THE CHALLENGE
After a dealership acquisition and rebranding, Corwin Motors Kalispell was starting over in a new market with many local and regional competitors.
The initial findings were an extremely competitive market with competitor dealerships less than 10 miles away. This was leading to a very high CPA (Cost Per Acquisition). We were able to build out more specific tracking and retargeting to ensure we were serving ads to low funnel shoppers and refine the strategy to heavily increase the flow of leads while heavily decreasing Corwin’s CPA.
Lead Acquisition
Leads from paid ads
THE SOLUTION
Jack Pine started from the ground up with a “back to basics” approach, ensuring that the Pay Per Click (PPC) strategy was specifically designed around Google’s preferences.
The targeting and budget remained consistent throughout the case study to ensure results were as accurate as possible.
THE OUTCOME
Within the 12 month study period, Jack Pine helped to dramatically increase website traffic and conversions. PPC conversions improved by over 60% and the PPC cost per conversion has decreased by over 56%.
By driving more traffic to the website, improving the user experience on the site and dominating relevant searches on both paid and organic channels Corwin Kalispell Motors saw an overall improvement in lead quantity and quality.
PPC Results
Users
Cost Per Conversion
Goal Completions
Goal Completion Rate